Project: Visit Sunshine Coast, “Ride the Five” Mountain Biking Campaign

Project Details: Contracted as the copywriter for the Ride the Five Campaign

As a keen mountain biker on the Sunshine Coast; a previous Cannondale mountain bike ambassador and ex Triple Crown MTB Race Director - in addition to a copywriter - I was contracted to the dream job of writing about the Sunshine Coast’s mountain biking trails for a new Visit Sunshine Coast mountain biking campaign. With a strong background in tourism, working for Visit Scotland, and an advocate for all levels of rider to get out onto the trails, this project combined so many of my personal and professional interests in one package.